The Power of Logos Book | Powerlogos Design

	The Power of Logos How to Create Effective Company Logos William L. Haig, Co-author, NY:Wiley, 1997 (fifth printing).
		"This book brings together both design and marketing expertise to explain how to create a truly effective company logo."

brandchannel.com (Interbrand)
"Entertaining and easy to grasp with several visual examples to reinforce or illustrate the points made in the writing. (...)" - RR
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Communication Arts Magazine
"(...) The authors subtitle their book "How to Create Efective Logos" and truly seem to understand that logos are a force in the marketplace and in the corporate world. After a good study of what they have to say, the force may be with you." - Byron Ferris
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Amazon.com (customer review)
"Every business that needs to express their identity needs to own this book. Not educating yourself on the nuances of logo design could break your company. " - Scott Knudsen
Average customer review: 4.5 stars out of 5
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